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Business Operations & Growth

BrendaNyaboke.

Strategy · Business Development · Operations

I find unclear problems and turn them into practical, testable solutions.

More about my background

Finance and management training combined with 4+ years of hands-on retail operations, business development and digital execution, researching commercial problems, structuring how a solution should work and turning it into something practical enough to test.

Explore my work Download CV
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Brenda Nyaboke in a camel coat over a light-blue shirt
Amsterdam, Netherlands

Core expertise

  • Business Development
  • Strategy & Analysis
  • Marketplace Operations

4+ years

retail operations & commercial management

~100 prospects

approached for NYVÉ's supply side

BSc + MM

finance and management

7 projects

selected proof of work

Approach

Diagnose,
build, measure.

Research the problem. Build something practical. Be clear about what is proven.

  1. Diagnose

    Understand the problem, people, evidence and commercial context.

    Output: Problem definition and evidence base.

  2. Build

    Turn the analysis into an operating model, workflow, recommendation or testable concept.

    Output: Something practical enough to review or use.

  3. Measure

    Define what evidence should determine the next decision.

    Output: Validation plan, learning and recommended next step.

Featured commercial cases

From unclear problems to practical execution.

Three projects. Real decisions, outputs and evidence.

NYVÉ Travel homepage showing the East Africa tailored journeys hero and traveller promises
01Building

NYVÉ Travel

Product strategy · Business development · Partnerships · Marketplace design

How does an international traveller find an East African operator they can actually trust, and compare offers on the same terms?

Marketplace model, operator onboarding system and traveller request-to-proposal journey.

~100 prospects approached
19 profiles onboarded
12 currently published
Decision & evidence

Build the supply side directly and structure comparable proposals around vetted local partners.

Supply side built by hand: around 100 prospective operators and guides approached, 19 partner profiles onboarded, 12 currently published.

Read the full case
BYM Boutique brand image showing folded shirts, a price tag and the BYM Boutique wordmark
02Operating under new management

Fashion Retail Business

Retail operations · Commercial management · Merchandising

Could consistent informal demand be turned into a retail operation that runs without me?

Operating model covering sourcing, stock, shop operations and repeat customers.

Started during COVID in 2020 and managed through 2025; at its busiest the operation employed three people.

Decision & evidence

Turn recurring demand into repeatable sourcing, stock, pricing and shop operations that could be handed over.

Read the full case
Bomba Safi Cleaners homepage showing the Nairobi cleaning marketplace hero and booking flow
03Pre-launch

Bomba Safi Cleaners

Marketplace operations · Product strategy · Supply development

How do Nairobi hosts find a verified cleaner at a price they can see before they book?

Two-sided service workflow, verification logic, pricing structure and testable digital concept.

Two-sided model, verification, booking and job-status workflows and commission logic designed; provider network built through direct outreach ahead of launch.

Decision & evidence

Prioritise provider supply, verification and service-delivery workflows before broader host acquisition.

Read the full case

Research and analytical work

01 / 03

Strategy, research and transformation analysis.

Academic work, labelled as such.

01M-Pesa: The Netherlands–Kenya CorridorMaster in Management coursework · MSM (2026)
Cover visual from the M-Pesa report: Safaricom TechCo 2030 strategy for the Netherlands–Kenya remittance corridor

Is Safaricom's advantage geographically bound, or can it travel into a remittance corridor?

Two Master in Management reports applying twelve strategy frameworks to a Netherlands–Kenya corridor entry proposal.

Read the case
02Master's ThesisMaster's thesis · Academic research

Do behavioural or institutional factors better explain student participation in campus waste management?

Sole researcher: survey design, data collection and hierarchical regression across behavioural and institutional blocks.

Read the case
03GreenStride Transformation RoadmapMaster in Management coursework · MSM (June 2026)
GreenStride five-year transformation roadmap from foundation and growth to 25% direct-to-consumer revenue

What should a wholesale-dependent brand do when it owns the product but not the customer relationship?

Fictional teaching case: a three-phase capability roadmap built on Rogers' (2016) digital transformation framework.

Read the case

Additional academic work

  • Sphinx AnalyticsMaster in Management teaching-case brief involving customer variables and a set of business questions. The completed analysis is not published here yet.

Capabilities, demonstrated

Every capability points at the case that proves it.

Capability

Concept development & validation planning

Where I've done it

NYVÉ Travel+Bomba Safi
Evidence

Structured a commercial opportunity into a business model, operating workflow and digital concept, while separating designed assumptions from verified evidence.

What I can contribute

What I bring

Help turn an early-stage service idea into something clear enough to evaluate, demonstrate and test.

Capability

Business development & partnerships

Where I've done it

NYVÉ Travel
Evidence

Around 100 prospects approached; submissions screened and partners onboarded by hand.

What I can contribute

What I bring

Research prospective partners, explain the proposition and run follow-up to a decision.

Capability

Marketplace & workflow design

Where I've done it

Bomba Safi
Evidence

Two-sided model, verification, booking and job-status workflows, commission logic.

What I can contribute

What I bring

Turn a business concept into clear operating processes and a testable product.

Capability

Retail operations & merchandising

Where I've done it

Fashion Retail Business
Evidence

Sourcing, stock, pricing and staff coordination from 2020 through 2025.

What I can contribute

What I bring

Coordinate suppliers, stock and day-to-day priorities as a business grows.

Capability

Customer acquisition & retention

Where I've done it

Fashion Retail Business
Evidence

Finding new buyers while keeping repeat customers returning.

What I can contribute

What I bring

Build and keep commercial relationships rather than treating sales as one-off events.

View all capabilities

Capability

Market entry & competitive positioning

Where I've done it

M-Pesa corridor
Evidence

Corridor entry, positioning map and regulatory risk assessment. (Academic work)

What I can contribute

What I bring

Structure an entry question, weigh the options and argue for one.

Capability

Digital transformation & roadmapping

Where I've done it

GreenStride
Evidence

Capability diagnosis and a three-phase roadmap. (Fictional teaching case)

What I can contribute

What I bring

Separate a capability gap from a technology gap and sequence the fix.

Capability

Quantitative research & statistical analysis

Where I've done it

Master's Thesis
Evidence

Survey design, data collection and hierarchical regression. (Academic work)

What I can contribute

What I bring

Design the evidence, run the analysis and report what it does and does not support.

Capability

Customer journey design

Where I've done it

NYVÉ Travel
Evidence

Request, proposal-comparison and operator journeys designed end to end.

What I can contribute

What I bring

Map how a customer actually moves through a service and remove the friction.

Looking for project coordination or financial support? View the focused profile →

Brenda Nyaboke

Scene 01 of 06: Where it all began.

A little about me

I like understanding how a business works, and making it work better.

Read my story

Running a boutique while studying taught me to make decisions with real consequences: what to stock, who to hire and how to keep customers coming back.

My background in Finance and Management gives that practical experience an analytical foundation. I enjoy work where I can understand a problem, bring people together and follow through on the details.

View my experienceExplore services
Brenda Nyaboke smiling outdoors with mountains and green hills behind her

Beyond the work

Outside the work.

I’m drawn to new places, conversations and experiences. Fashion is one way I express myself; travel is another way I explore. Here’s a small glimpse of life beyond the projects.

Brenda Nyaboke seated on a red couch, smiling

Have something in mind?

Let's make it practical.

A clearer website. A better enquiry process. A more focused partner approach.

Landing page design · €450

One focused page, one clear enquiry route, and a handover. Full scope agreed before we start.

Discuss your website
Brenda's NYVÉ Travel marketplace homepage
Real work: NYVÉ Travel
Independent marketplace project, not a client delivery.
01

Opportunity & market assessment

View the offer

A structured read on the market and a written recommendation you can decide from.

Scoped per project

02

Partnership & outreach system

View the offer

A prioritised partner list, verified contact routes and a tracker to run outreach from.

€250

03

Service workflow & enquiry system

View the offer

A mapped process, a working tracker and templates your team can use the same day.

€350

04

Landing page & testable digital concept

View the offer

One responsive page built around a single, clear enquiry route.

€450

See full services and deliverables

Introductory project rates. Scope, timing and price are confirmed in writing before work begins.

Next chapter

What problem could I help your team move forward?

I'm looking for international organisations where I can contribute hands-on operational experience, commercial judgement and analytical training.

For employment opportunities

  • Business Operations
  • Strategy
  • Business Development
  • Commercial & project roles
  • International business
Project coordination profile →

Contact

brendanyabokee@outlook.com
LinkedIn Download CV (PDF)

For project enquiries

Early-stage commercial questions, partnership systems, workflows and testable digital concepts.

Open the project enquiry form

Amsterdam, Netherlands

Swahili · English · Dutch

Updated September 2026