Business Operations & Growth
Strategy · Business Development · Operations
Finance and management training combined with 4+ years of hands-on retail operations, business development and digital execution, researching commercial problems, structuring how a solution should work and turning it into something practical enough to test.
Core expertise
4+ years
retail operations & commercial management
~100 prospects
approached for NYVÉ's supply side
BSc + MM
finance and management
7 projects
selected proof of work
Approach
Structured commercial problem-solving: research the problem, structure it, analyse it, decide, build, and say plainly what is proven and what is still conceptual.
Understand the problem, people, evidence and commercial context.
Output: Problem definition and evidence base.
Turn the analysis into an operating model, workflow, recommendation or testable concept.
Output: Something practical enough to review or use.
Define what evidence should determine the next decision.
Output: Validation plan, learning and recommended next step.
Featured commercial cases
Each case starts with the business question, states my role, and shows one verified evidence point, at the stage the work is actually at.
How does an international traveller find an East African operator they can actually trust, and compare offers on the same terms?
Could consistent informal demand be turned into a retail operation that runs without me?
How do Nairobi hosts find a verified cleaner at a price they can see before they book?
Research and analytical work
Is Safaricom's advantage geographically bound, or can it travel into a remittance corridor?
Two Master in Management reports applying twelve strategy frameworks to a Netherlands–Kenya corridor entry proposal.
Read the caseMaster's thesis · Academic researchDo behavioural or institutional factors better explain student participation in campus waste management?
Sole researcher: survey design, data collection and hierarchical regression across behavioural and institutional blocks.
Read the caseMaster in Management coursework · MSM (June 2026)What should a wholesale-dependent brand do when it owns the product but not the customer relationship?
Fictional teaching case: a three-phase capability roadmap built on Rogers' (2016) digital transformation framework.
Read the caseAdditional academic work
Capabilities, demonstrated
Capability
Where I've done it
NYVÉ Travel+Bomba SafiStructured a commercial opportunity into a business model, operating workflow and digital concept, while separating designed assumptions from verified evidence.
What I can contribute
Help turn an early-stage service idea into something clear enough to evaluate, demonstrate and test.
Capability
What I can contribute
Research prospective partners, explain the proposition and run follow-up to a decision.
Capability
Where I've done it
Bomba SafiTwo-sided model, verification, booking and job-status workflows, commission logic.
What I can contribute
Turn a business concept into clear operating processes and a testable product.
Capability
Where I've done it
Fashion Retail BusinessSourcing, stock, pricing and staff coordination from 2020 through 2025.
What I can contribute
Coordinate suppliers, stock and day-to-day priorities as a business grows.
Capability
Where I've done it
Fashion Retail BusinessFinding new buyers while keeping repeat customers returning.
What I can contribute
Build and keep commercial relationships rather than treating sales as one-off events.
Capability
Where I've done it
M-Pesa corridorCorridor entry, positioning map and regulatory risk assessment. (Academic work)
What I can contribute
Structure an entry question, weigh the options and argue for one.
Capability
Where I've done it
GreenStrideCapability diagnosis and a three-phase roadmap. (Fictional teaching case)
What I can contribute
Separate a capability gap from a technology gap and sequence the fix.
Capability
Where I've done it
Master's ThesisSurvey design, data collection and hierarchical regression. (Academic work)
What I can contribute
Design the evidence, run the analysis and report what it does and does not support.
Capability
Where I've done it
NYVÉ TravelRequest, proposal-comparison and operator journeys designed end to end.
What I can contribute
Map how a customer actually moves through a service and remove the friction.
Experience
It started with 4+ years of running day-to-day operations, then came the formal tools and international exposure. Now I bring both the operator mindset and the analytical training into a larger organisation.
Where it all began.
Started during COVID in 2020 and managed through 2025: sourcing, pricing, inventory, sales, customer relationships and staff coordination. At its busiest the operation employed three people. I handed over day-to-day management when I relocated, and the business continues under new management.
First grounding in finance thinking.
Co-operative University of Kenya.
Nakuru, 2023–2024. Preparing and analysing financial reports to support business decisions, and identifying cost-reduction and efficiency opportunities.
A new country, a new culture, and a much wider frame of reference.
Maastricht. Strategy and research.
M-Pesa corridor strategy, GreenStride digital transformation, and quantitative research.
NYVé Travel and Bomba Safi Cleaners: marketplace design, partner acquisition and digital product work.
An international organisation to build inside.
A little about me
Running a boutique while studying taught me to make decisions with real consequences: what to stock, who to hire and how to keep customers coming back.
My background in Finance and Management gives that practical experience an analytical foundation. I enjoy work where I can understand a problem, bring people together and follow through on the details.
Beyond the work
I’m drawn to new places, conversations and experiences. Fashion is one way I express myself; travel is another way I explore. Here’s a small glimpse of life beyond the projects.
Services
Research, partnership systems and service workflows for small businesses and early-stage teams.
“Is there a real opportunity here, and how should we approach it?”
A structured read on the market and a written recommendation you can decide from.
Scoped per project
“Who should we be working with, and how do we approach them properly?”
A prioritised partner list, verified contact routes and a tracker to run outreach from.
€250
“How do we handle enquiries consistently instead of case by case?”
A mapped process, a working tracker and templates your team can use the same day.
€350
“How do we put this offer in front of customers with a clear route to enquire?”
One responsive page built around a single, clear enquiry route.
€450
Introductory project rates. Scope, timing and price are confirmed in writing before work begins.
Next chapter
I'm looking for international organisations where I can contribute hands-on operational experience, commercial judgement and analytical training.
For employment opportunities
Contact
For project enquiries
Early-stage commercial questions, partnership systems, workflows and testable digital concepts.
Open the project enquiry formMaastricht, Netherlands
Swahili · English · Dutch
Updated September 2026
